Translating vision into brand identity, packaging, and digital experience
Brand strategy, e-commerce, sustainability
The founder approached us with only an idea—there was no existing brand or online presence. They needed a cohesive brand strategy, visual identity, and an e-commerce website that could bring their vision to life and support a successful launch.
After multiple discovery sessions, I worked closely with our brand designer to define the brand’s purpose and create clear guidelines. While a colleague developed the identity, I designed the Shopify website, collaborated with developers around platform constraints, and assisted with packaging design—helping the brand take shape across digital and physical touch points.
glimpse of homepage
Elevating communication strategy and brand through website redesign
B2B, agritech, sustainability
The client’s website lacked clarity, consistency, and crucial company information, making it difficult for buyers to understand their scale, legacy, and sustainability efforts. They needed a website that could effectively communicate their brand value and long-term vision.
I did the visual design and content direction to create a cohesive and engaging site that clearly communicated the company’s story, values, and offerings—strengthening their brand presence and aligning the experience with their business goals.
value chain from procurement to harvest
timeline to highlight their legacy
